Posts
Seen
from the rest of the world, Brazil often echoes sport events such as the
upcoming Olympics and the Football World Cup. Reality is, of course more
complex, as Brazil is the hotbed of innovation in the secure transactions
industry, thanks to a long tradition of technology and industrial development
supported with a population enthusiast to adopt new technologies. “Brazil
has the best combination between local industrialists and the presence of
international players. This is supported by a dynamic economic environment,
leading to the development of numerous innovative applications in the field of
secure transactions,” says Isabelle Alfano, CARTES Events Director.
For the latest jobs in the card and payment industry, go to www.cardandpaymentjobs.com
Thus
IntelCav, a unit in the Inteligensa Group, is among the top 10 card
manufacturers worldwide (Source: The Nilson Report), and will present its
products and services at CARTES 2013. IntelCav has developed a strong expertise
in smart card manufacturing as well as in application development. This company
is part of multiple projects in all fields of the secure transactions industry,
with plants in São Paulo, Manaus and Getúlio Vargas, in Rio Grande do Sul.
High demand
for payment cards
The
Brazilian market is characterized by a very high ratio of payment cards per
inhabitant. By 2017, the penetration rate is expected to be over 300%,
demonstrating that Brazil is the most dynamic market in Latin
America.
According to ABECS
(Associação Brasileira das Empresas de Cartões de Crédito e Serviços), total
installed base of banking cards was 459 million at the end of Q2/2012, with a 9%
average yearly growth rate.
In Brazil, the EMV
migration (to smart cards) is decided, and the financial community has decided
that the whole infrastructure will have to accept smart cards, both contact and
contactless. In addition, the most important financial institutions already
migrated their cards to contact EMV a few years ago, resulting in a ratio of
over 80% smart cards among banking cards in 2013, according to IMS
Research.
Brazilian banks are in
a highly competitive environment, and tend to show their capacity to innovate
through the development of new services, supported by smart cards. Analysts
consider that the World Cup and Olympics will be the key drivers in helping to
develop the financial infrastructure in Brazil, and to ensure that in a few
years, the whole acceptance infrastructure will have been converted to accepting
contact and contactless smart cards.
Supporting the
acceptance infrastructure extension, and especially involved to meet the
deadlines of the football world cup in 2014 hosted by Brazil and the Rio
Olympics in 2016, Ingenico sold more than 1 million POS terminals in Brazil in
2012. Players in the Brazilian market choose increasingly sophisticated,
high-tech payment solutions for this sector (tactile, color screens, mobile and
contactless functions).
Did you
know?
With a high density of
population in urban areas, mass transit systems are instrumental for the
development of the Brazilian economy. São Paulo, the biggest city in Brazil, has
a 5-line subway system complemented by a 260 km suburban network. São Paulo has
adopted the “Bilhete Único” a transport smart card, used for paying fares on
buses, subways, and trains.
One of the
leading mobile telephony markets in the world
Brazil
is, with over 265 million subscriptions for a population of 192 million
inhabitants, the Brazilian mobile communications market is adding around
1 million new subscriptions every month. The Brazilian operators receive a
strong support from international smart card vendors. For instance, Oberthur
Technologies has activated over 30 million SIM cards, just 18 months after a
commercial launch for over-the-air SIM card activation with Vivo, the largest
mobile operator in Brazil. Oberthur Technologies implemented its Smart HLR
solution, enabling Vivo to activate 2.5 million SIM cards per month.
Government
Identity new projects
On 30 December 2010,
one day from the end of his eight-year mandate, President Lula took part in a
ceremony that focused firmly on the future. He was the first Brazilian to be
given a new, high-tech Brazilian identity card, numbered 001. Over the next nine
years, 150 million Brazilians will join him.
The new Registro de
Identidade Civil (RIC or Civil Identity Registry) card meets the Brazilian
government’s standards for its national ID cards, which must contain an eID
application as well as a match-on-card solution for fingerprints. The RIC card
enables each Brazilian citizen to be registered under a single number valid
nationwide. That eliminates one of the biggest security risks of the country’s
current ID documents, which require multiple registrations in the various
federal states under different registration numbers. The RIC card is a hybrid
card containing both a contact and a contactless module.
The process of
replacing all old ID cards with the new ones is expected to take more than a
decade in Brazil, with two million Brazilians getting their new ID cards in the
next year free of charge.
GD Burti, the Brazilian
subsidiary of international technology group Giesecke & Devrient (G&D),
has been qualified as meeting the security requirements for the RIC, the new
Brazilian eID cards. GD Burti has been granted certification by Instituto
Nacional de Tecnologia da Informação, Brazil's foremost IT authority. GD Burti
has already delivered more than one million RIC cards as part of an initial
pilot project.
Data
privacy
This RIC card enables
unambiguous identification of individuals, where state authorities such as the
police will be able to scan a person’s fingerprints using a portable device and
compare them with those stored on the person’s ID card. Additional security is
ensured by Public Key Infrastructure (PKI), which guarantees the authenticity of
the data stored on the chip.
Convergence
drives mobile payment
The
Convergence market in Brazil is developing thanks to a positive combination of
factors: strong mobile network operators and financial institutions, high level
of penetration of both mobile phones and bank cards, local application
developers, and a presence of international players in the secure transactions
industry.
Recently,
MFS (Mobile Financial Service), a joint venture between Telefónica and
MasterCard Worldwide, is launching Zuum, Brazil's first mobile payment service.
The service enables Vivo (Telefonica’s mobile network operator in Brazil)
customers to have access to a pre-paid account on their phone that will allow
them to transfer money, buy credits for Vivo's pre-paid mobile phones, and pay
bills. Customers can also choose to receive a pre-paid card from MasterCard
which is connected to the same pre-paid account. Customers can use the card to
make purchases in more than 1.8 million affiliated establishments and withdraw
money in Cirrus ATMs. The service started in May 2013, in São Paulo state cities
and in the capital of Minas Gerais state and it will be expanded to other
regions. MFS predicts that it will have a national coverage by 2014.
At
the same time, Gemalto’s UpTeq NFC SIM and Allynis Trusted Services Management
(TSM) platform are at the core of a mobile NFC payment program in Brazil. TIM
Brasil, a mobile operator with 70 million subscribers, and Banco Itaú, a major
bank in Brazil, are using Gemalto’s technology to enable secure transactions by
waving the handset close to a contactless payment terminal. Gemalto’s TSM
platform will enable the secure integration and management of NFC services
across the country. As the pilot program expands, Gemalto’s TSM solution will
allow secure, over-the-air installation of a wide range of NFC services on
mobile devices such as public transportation.
Isabelle Alfano, Director of
the Cartes Secure Connexions Event 2013, will be happy to answer any questions.
Please do
not hesitate to contact us.
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