www.cardandpaymentjobs.com was delighted to partenr with ICE 2014 and despite the
difficulties caused by a London-wide transport
strike, ICE Totally Gaming 2014 succeeded in
attracting attendees from a record 156 nations, a
statistic which puts the world's biggest gaming
event amongst the elite of UK-hosted exhibitions.
The figure, part of a comprehensive external audit
commissioned by ICE, underlines the brand's status
as the only truly global event at which exhibitors
can engage with buyers from every conceivable
gaming jurisdiction.
Reflecting on the stand out statistic,
Portfolio Director Kate Chambers said: "I think
these stats show that ICE is most definitely the
world's favourite gaming exhibition! We worked hard
on our communications campaign and once again raised
the bar in terms of the resource and the investment
we allocate to attracting buyers to ICE Totally
Gaming. The spread of attendees in 2014 stretched
from Belarus to Brazil, Cambodia to Curacao and
Vietnam to Venezuela, clear and compelling evidence
of the reach of our marketing which engaged directly
with over 200,000 potential visitors, featured
adverts in 90 print and digital media channels and
also included an integrated social media campaign."
She added: "Our task now is to develop
further the undoubted international appeal of ICE
Totally Gaming and in the process deliver another
vintage edition at our home in ExCeL London.
Following the announcement that IMA 2015 is being
postponed due to pending changes in the gaming law,
we look forward to hosting large numbers of German
gaming operators as we did in similar circumstances
in 2013. Buoyed by the experience of 2014 the entire
ICE team is focused on delivering another successful
blockbuster event for all sectors of the
international gaming industry."
The audit also confirmed that ICE 2014
attracted a total of 23,506 attendees of which 56%
were from outside the UK, 79% were key decision
makers, and 38% were either classed as C-Level
executives or Directors. Attitudinal research
conducted by an independent agency at ICE showed
that 88% of respondents rated their overall show
visiting experience as either excellent or good with
86% classing ICE as a 'must-attend' event. 89% of
respondents rated the quality of the 515 ICE
exhibitors as being either excellent or good.
ICE 2015 will be returning to ExCel
from 3-5th February. Visit the website at www.icetotallygaming.com
for all the latest information and updates. To
download a copy of ICE 2014 statistical review
visit icetotallygaming.com/review.
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