Friday, 2 March 2012

Amex rolls out Facebook app for Serve e-wallet

American Express has rolled out a Facebook application for its Serve digital wallet platform.
The newly launched application will allow customers to send, receive and request money directly via Facebook.
Once the transaction is completed, a message will be posted on the recipient's Facebook wall providing directions on where to collect their money or to sign up for Serve. Users can also request money using the application, selecting the relevant Facebook friend who owes them and sending a request.
In addition,  American Express has entered a partnership with Chinese payment services provider Lianlian Group, to enable the latter to use the American Express Serve commerce technology platform to develop products and services for consumers and business customers in China.

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