Tuesday, 3 April 2012

Going Mobile With The Social Media In Recruitment Conference

With less than three weeks to go until the Social Media in Recruitment Conference (19th April 2012) the popularity of mobile as a way of accessing social networking sites shows no sign of  slowing down.

“It should come as no surprise that the major social networking sites have a mobile version of their website” said Mike Taylor from Web Based Recruitment, organiser of the London conference. “Why? Because they all recognise that having a mobile enabled website is key to making it a seamless experience for their users, whether they are using a mobile phone or a tablet device.”

As of December 2011 Facebook had 845 million monthly active users, with 425 million active users accessing their Facebook account through a mobile device. “There is no way that Facebook would want to alienate almost half their active users so it makes perfect sense to offer a mobile alternative” continued Taylor. “But can the same approach be said of recruitment?”

Mobile Recruitment

With more and more Recruiters using social networking sites like Facebook, LinkedIn and Twitter to attract new candidates, Taylor feels there has been a lack of attention been paid to the user experience once candidates have  shown enough interest to visit a recruiting website on their mobile phone. “A lot of time, effort and money can go into attracting candidates, but all that good work can be undone by not making company information, job vacancy details and the application process “mobile-friendly”. Unfortunately this bad user-experience is still happening far too often.”

Taylor feels that there are two main reasons for this “One is a lack of understanding as to how many people already visit a company website using a mobile device and secondly confusion around whether it is best to have a mobile recruitment app or a mobile website (or both).”

Brand New Speaker Session

Recognising the growing importance of mobile as part of social media, and to help simply the decision making process for companies looking to “go mobile”, Taylor has arranged a brand new addition to the conference programme where delegates will clearly be able to learn the difference between mobile recruitment apps and mobile websites.  “Delegates will be in a position at the end of the conference to fully understand the benefits of both options and to judge what would be most appropriate in their own company.

Retailers v Recruiters

“If you owned a retail website, and you had people wanting to buy something from you via their mobile phone, I am sure you would do everything you could to make sure they could view your products and make a purchase online. If you didn’t, then you would lose out on potential sales.

So why should recruitment be any different? You are in effect “selling” your jobs to people, so why make it difficult for them to “buy” from you by not having a “mobile friendly” approach to recruiting?”

Exhibition Area & Sponsorship

In addition to the conference there is also an exhibition area where delegates will be able to talk to companies and see demonstrations of various social media related products and services.  Any company interested in getting involved as a sponsor or exhibitor at the 2012 Social Media in Recruitment Conference should contact Mike Taylor through the conference website.

 To view the latest jobs in the card and payment industry, go to http://www.cardandpaymentjobs.com

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